Client: King Abdullah Center for Atomic and Renewable Energy (K.A.CARE)

Location: Astana, Kazakhstan

Services: Interpretation Planning, Exhibition Design, Operations, Staff Recruitment and Training.

Project Date: 2016-2017

Partners: Graham English & Co, Hypsos, Talents


We were appointed to help design and operate Saudi Arabia’s national pavilion for the 2017 Expo in Kazakhstan. The pavilion offered a window onto the rich heritage and potential of Saudi Arabia and was one of the most visited pavilions at the expo, welcoming over 742,000 visitors. We developed the interpretation strategy, key messages and detailed design of the experience. The centerpiece was a large-scale audio visual piece developed in partnership with Graham English & Co, which highlighted the Kingdom’s existing projects and future aspirations. Over the course of the expo we led the operational management of the pavilion, recruiting, training and managing 40 Kazakh guides, and designing and implementing a range of programming initiatives.