About us

We are a multidisciplinary team of museum strategists, managers, storytellers and developers.

Our passion is for working hand-in-hand with our clients to create and run unique, vibrant, world-class visitor destinations and experiences. Experiences that are designed to reflect how visitors think, feel and act. Where spaces, teams and events work together to inspire futures and connect communities.

Our approach

We believe every project is unique and deserves a tailored, strategic approach. One that reflects the local context and our client’s needs and aspirations.

At the start of every project, we take time to get to know our clients and their situation and tailor our involvement and services to suit.

We work collaboratively and transparently to ensure that the solutions we develop fit seamlessly into our clients’ wider projects and help them achieve their core goals.

And we always work with ambition and pragmatism. Looking for opportunities to create new standards in visitor experience. But recognising the realities and practicalities that shape them.

Creating exceptional visitor experiences

In all our projects, we aim to help clients lift their visitor experience to create something exceptional - something that will inspire futures and connect communities.

To achieve this we believe the visitor experience should be guided by several key principles.

Defining and communicating clearly at the start intentions and desires for the visitor experience focuses decisions both now and into the future. Helping ensure that every aspect of the experience works together towards that purpose.

Exceptional visitor experiences are designed around the visitor, not around the owners or stakeholders. They build from visitors’ motivations, needs and reflect how they behave. Most of all, they make all visitors feel that this is their experience, somewhere they are welcomed and catered for.

Impactful experiences are dynamic, interactive and responsive. They involve the visitor in the experience, making them active explorers rather than passive imbibers. They change and respond to the way visitors interact with them, offering new journeys and new experiences each time you return.

Storytelling pulls people in, leads them through new worlds and offers them insight into other people’s experiences. In the context of a visitor experience, it's about crafting clear and structured narratives that help visitors understand the context of what they are seeing and experiencing, and discover connections to their lives and interests.

The best visitor experiences deliver world-class service and engagement at each step - from the first decision to investigate the experience, through the full on-site journey, to ongoing communications. To achieve this, every element, from the design of spaces and resources, to how staff interact with visitors, should work together communicate core narratives and make the visitor feel valued.

Our team

Our multidisciplinary core team includes expertise in strategy, experience design, interpretation, operations, facilitation and team leadership.

With first-hand experience of working in and for some of the world’s leading visitor destinations, we bring creativity and practical insight to every project.

Jo Newberry

Managing Director

Anthony Richards

Director

Owain Davies

Director

Elwyn Rhys Evans

Senior Consultant

Joe Martin

Senior Consultant

Becca Battles

Developer

Molly Melvin

Senior Developer

Bria Jukes

Developer

Our network

Our core team is supported by a network of trusted and highly experienced partners and associates, that provide expertise and institutional experience across every aspect of visitor experience development and operation.

This network allows us to shape and scale our team to meet the needs of each project, and enables us to draw on insights into the strategies and systems of world-leading institutions across the globe.