Client: King Abdullah City for Atomic and Renewable Energy (K.A.CARE)
Location: Multiple locations
Inspiring future shaping.
We worked in partnership with National TalentS to produce the first Mishkat Interactive Center for Atomic and Renewable Energy travelling exhibition, touring educational and cultural venues throughout the Kingdom.
The approach for the exhibition centres on positive opportunities rather than negative statistics or scenarios, inspiring visitors to consider what role they can play in powering Saudi Arabia’s second energy revolution. KCA London created the concept, managed the concept development and were guardians of the design and final experience.
Saudi 2050 includes hands on interactive exhibits, futuristic objects augmented by digital technology, and a tactile multimedia interactive where visitors create their own future creations guided by scientists and futurists. We worked with multimedia specialists Kiss the Frog, to create this unique interactive experience.
Saudi 2050 premiered at the Saudi Aramco Cultural Program in Dhahran, Saudi Arabia. It recently travelled to the COP 18 UN Climate Change Conference in Doha, Qatar, and to the World Future Energy Summit in Abu Dhabi. It continues to tour the region.