Dubai Culture Cultural Sensitivity Study

Project description:

The rapid growth and globalisation of Dubai’s cultural sector, combined with the Emirate’s diverse population and deep sense of tradition, have created a unique cultural environment. 

Dubai Culture Authority wanted to review attitudes and behaviours around cultural sensitivity and assess whether new guidelines are needed to ensure the sector can grow and innovate while still respecting the population’s differing cultural sensitivities. To support this, we led a study exploring how governments and institutions worldwide are responding to differing cultural attitudes within their communities. We identified a series of key best practice principles, including encouraging community consultation and participation and switching from censorship to consumer information and choice. Our findings are now informing Dubai Culture’s overall philosophy and approach to guiding the sector.