Client: Dubai Cultural Authority

Location: Dubai, UAE

Services: Staff Training and Mentorship, Programmes and Resources Development

Project Date: 2016 – 2017

Partners: Talents UAE


In the run up to its opening we were appointed to help prepare the internal team of the Etihad Museum, which tells the story of the formation of the United Arab Emirates. The aspiration was to develop teams that would set a new benchmark for museums and visitor services in the region. Our role included training and mentorship of senior management and training of the visitor services teams. The programme was designed in response to our assessment of the teams and their experience, and included six months of ongoing mentorship.

Alongside the training, we also developed a series of bespoke visit plans and student activity packs to support school museum visits and pre- and post-visit classroom activities.

“Honestly the whole training is a treasure. Every single detail of information we are getting will contribute to the development of the museum and will help us on personal matters of our skills and behaviours.” – Etihad Museum Trainee Visitor Guides

“The course exceeded my expectations. It is my first experience of being trained for a professional position and real life cases. The edutainment of the training will be memorable for a long time.” – Etihad Museum Trainee Visitor Guides