Creating a vision for a world-class edutainment destination
Misk World
Published on
October 2025
Location:
Riyadh, Kingdom of Saudi Arabia
Client:
Misk Foundation, Talents
Services:
Masterplanning & Strategy, Experience Design
Partners:
Colliers International
Project date:
2017
Project description:
The Misk Foundation wanted to create a world-class retail ‘edutainment’ destination that aligned with their core mission and values – Misk World. We were commissioned to develop the outline concept and business plan.
Our vision for the destination seamlessly integrated a dynamic modern retail offer with innovative educational and entertainment programming, designed to encourage young people to develop key 21st-century skills. To house this combined offer, we set out a conceptual layout and space plan for the destination. We also proposed a digital rewards system to promote repeat visits and lead young people through a programme of gradual skills development.
To support the ongoing development of the project, we also created sales resources and a detailed methodology for assessing brand partners’ suitability.
